Keywords: multidimensional multi-level sustainability labels, consumer preference, label type, groceries
Introduction
While multi-level front-of-package labels (such as the NutriScore) for indicating food items’ healthiness based on several dimensions are well established (Ikonen et al., 2020), the sustainability labelling landscape is very fragmented (Futtrup et al., 2021) and...
Keywords: sustainability assessment, meta-sustainability label, eye-tracking
Introduction
The agri-food sector, responsible for 30% of global greenhouse gas emissions, heavily impacts sustainability, with consumers being key drivers for a more sustainable food sector (Garnett, 2013). However, they are still not fully aware of the environmental impact of their food consumption (Camilleri...
Interest in reducing the food sector's environmental impact is growing in the face of global warming and environmental pressures. This has led to a global push for evolving front-of-pack sustainability labels. The European Union (EU) also aims to develop a uniform labeling system as part of its 'farm to fork' strategy to encourage sustainable food choices. A key question is whether a label...
According to the IPCC, ambitious demand-side food policies are essential to reduce greenhouse gas emissions and achieve the Paris climate change targets. Yet, amongst others due to deeply rooted eating habits, culture, traditions, and limited consumer knowledge about the climate impact of different foods, food consumption choices cannot be changed easily. While demand-side food policies are...
