Keywords:
Willingness to pay, attitude of consumers, organic food in Iran.
Introduction
There is a growing global interest in organically produced foods, fueled by concerns about residual toxins and chemicals, as well as worries regarding food-related disorders and diseases. Additionally, increased awareness of the environmental and health impacts of intensive farming practices contributes...
sustainable consumption, willingness-to-pay, emotional priming,cause-related marketing
Current consumption patterns are not sustainable: most food products carry social and environmental costs that harm current and future generations worldwide (e.g., ILO et al., 2019; Pendrill et al., 2022). Emotional priming in social media is a widely used instrument to influence consumer behavior. Social...
Introduction:
The global rise in diet-related diseases poses a significant public health challenge, necessitating effective interventions to promote healthier food choices. Behavioral nudges, such as Front-of-Package Labeling (FOPL) schemes have emerged as a prominent example of such interventions, aiming to capture consumers’ attention and to inform them about main aspects of nutritional...
Introduction. The use of corporate power to undermine public health policy processes is increasingly well understood; however, relatively little scholarship examines how advocates can leverage power to promote successful health policy decisions. The objective of this paper is to explore how advocates leveraged three forms of power – structural, instrumental and discursive – to promote the...
