In this presentation, I will start with three fundamentals of food choice that I regard as important for achieving behavioural change. First, food choice can be made both under high and low involvement conditions, and the degree of conscious elaboration in food choice will therefore vary. Second, any food choice is only an element in a series of food choices over time, and any food choice has...
Current food choices have a high environmental footprint, rendering them incompatible with both climate objectives and broader sustainable development goals. Transitioning to “planetary health diets” is important and demand-side meat reduction policies are required at scale urgently. However, existing food policy has predominantly favoured softer approaches, such as behavioural "nudges," which...
