16–18 Sept 2024
Paulinerkirche
Europe/Berlin timezone

Session

Bridging Consumer Intentions and Actions

18 Sept 2024, 10:30
0.110 (Heyne-Haus)

0.110

Heyne-Haus

Presentation materials

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  1. Dr Vahideh Baradaran (Assistant Professor, Department of Marketing, Entrepreneurship and Strategy University Canada West)
    18/09/2024, 10:30
    Oral

    Keywords
    Consumption Values, Culture, Purchase intention, Purchase behavior, Plant-based meat products

    Introduction
    Sustainable consumption is a key area of interest in consumer behavior research, especially with growing environmental consciousness (Chakraborty & Dash, 2022). Understanding what drives people to make sustainable choices involves various factors. Sheth et al. (1991)...

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  2. yu jiang (southwestern university of finance and economics)
    18/09/2024, 10:50
    Oral

    1.Introduction
    Transforming the agri-food system towards lower-carbon emissions is a critical element to combat climate change, given that it accounts for about one-third of global carbon emissions (Crippa et al., 2021). This urgency is compounded by increasing incomes and changing dietary preferences, particularly the growing demand for meat and dairy products, which further amplify the...

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  3. Malin Büttemeier
    18/09/2024, 11:10
    Oral

    Sustainability assessment of food waste reduction measures in a German university canteen

    BÜTTEMEIER, Malin, ORR, Lia
    Thuenen Institute of Market Analysis, Bundesallee 63, 38116 Braunschweig, Germany
    E-mail: malin.buettemeier@thuenen.de

    Keywords: food waste, reduction measures, sustainability assessment, food service, university


    Introduction

    Globally,...

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  4. Dominic Lemken (University of Bonn)
    18/09/2024, 11:30
    Oral

    Keywords: Nutrition behavior, Gender differences, Ethical interventions, choice architecture, Health clinic cafeteria, Sustainability, Decision-making autonomy

    Introduction and Objectives: This study delves into the evaluation of two distinct interventions designed to curb meat consumption within cafeteria settings: the forced active choice (requiring explicit meat portion selection)...

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